Ipsos Ghana launches tools for media and advertising research  

Ipsos Ghana, a multinational research firm has launched newly developed research specialization tools for media and advertising research and monitoring.  

The new devise, dubbed “Ipsos Connect” has more than ten media analysis mechanisms operating under one stop shop that also increases telecommunication broadband connectivity and will enhance frequency of television digital migration when it takes off in February 2016.  

Speaking at the launch in Accra, the Country Manager of Ipsos Ghana, Philip Okullo, explained that the introduction of Ipsos Connect is a new way of understanding the media ecosystem that is evolving rapidly with modernity.  

He said the new product is the preferred global partner for companies to measure and amplify how media, brands and consumers connect through compelling content and communication.  

Mr Okullo expressed the hope that Ipsos Connect will better position media, advertising and marketing companies to understand and leverage services with consumers, adding that, contemporary branding must deploy the right message in the right place and at the right time.  

The Chief Executive Officer of Ipsos in charge of Africa, David Sommers urged media and advertising agencies to adopt the new devise so as to be abreast of modern trends in the digital business.

GBC